World Tourism Organization and Asian Development Bank release report on big data and tourism recovery

 World Tourism Organization and Asian Development Bank release report on big data and tourism recovery

 - The World Tourism Organization (UNWTO) has collaborated with the Asian Development Bank (ADB) to release a report on the use of big data to support better tourism planning and management.

The report presents a series of case studies from across Asia and the Pacific, and identifies key trends in the use of big data in the tourism industry. The report also makes clear that big data can play an important role in supporting tourism recovery and measuring tourism's contributions to the economy, society, and the environment.

In 2020, the tourism industry experienced its biggest crisis ever. Particularly in 2020, the number of international visitors decreased by 73%. This decline is likely to repeat in 2021, at 70% to 75%. During the industry recovery, data and market intelligence are extremely important, they will help destinations, businesses and tourism industry employees better prepare and respond in the context of many this fluctuation. The Covid-19 pandemic has also accelerated digital transformation and demonstrated the need for reliable data for tourism management.

The joint UNWTO and ADB report will assist both Government and the private sector, providing data to better understand changes in consumer behavior and strengthen the industry's resilience to products, segments and target markets. Big data is also a key enabler for seamless travel through the implementation of safety procedures, biosecurity technology and digital health certification to enable a seamless reopening of borders. safe.

The report further addresses key challenges on the way to fully realizing the potential of big data and digital transformation to support better tourism policy development. Those challenges include privacy concerns, skills shortages, data reliability, infrastructure and governance gaps, technical differences, capacity barriers, and so on. approach. These challenges highlight the need for a comprehensive plan to pave the way for the most effective use of big data to support tourism recovery and green and sustainable tourism development. than.